Friday, February 14, 2020

Three Es of Sustainable Marketing Essay Example | Topics and Well Written Essays - 1000 words

Three Es of Sustainable Marketing - Essay Example This essay discusses that the company organizes its internal and external processes in a way that helps it to maintain value for its stakeholders. Internal process includes the management of resources and external process includes activities of the firm that is suitable for the environment. Stakeholder includes people which are directly or indirectly connected with the organization like owner, employees, shareholders and value chain partners etc. This method is known as Sustainable Marketing. Companies who want to establish and maintain its value and have clearly defined goals related to its activities and its effect not only on their economical condition but also on the people around and environment in which they operate. Importance of Sustainable Marketing can be understood by the company when they start realizing that they are dealing with finite resources, so they have some responsibilities towards its existing and potential stakeholders, and by focusing on fulfilling its respons ibilities they can gain benefit for short as well as long term. Thompson, explained the different methods or thoughts of sustainable marketing, any resource that is lacking can be a problem, as a valuable way of learning to perform, and problems related to moral values and integrity. Organizations’ marketing can become more sustainable by means of three important strategies, commonly known as three E’s. Following are the ‘E’s of sustainable marketing: ecology; economy and ethnology.... ether the requirements or necessity of its customer through all its aspects, similar to SMO that bring together the objectives and values for sustainability of the firm, and every decision they takes, is always based on its goals for sustainability. Burgerville - A Sustainable Organization Burgerville, a U.S.A based company with headquarter is in Tacoma, is a fast food chain and a good example to Sustainable Marketing. This company named Burgerville can be considered as a sustainable marketing company, their strategy of marketing is based on sustainable marketing, and this is the main factor to consider. This fast food restaurant's marketing strategy is based on the promise of development, contribution in the betterment of the location where they are placed, plus decreasing their negative environmental affects, as well as for profitability and growth of the corporation. Burgerville's main factor of attention is towards its value chain process, they try to deal with the producers clos ely to domestically source, to maximize efficiency (Needham 2009). Burgerville is trying to utilize wind power efficiently, and to recycle their waste to minimize wastage of their material. Their waste diversion program is a relevant example of Burgerville’s promise for sustainable activities. To manage the large amount of use less cooking oil produced in its store, Burgerville begin a biodiesel production and marketing program with collaborative work with a small local company which was at its start-up stage. Burgerville provides its every employee, safe atmosphere to work and healthcare which is afforded by them, in addition they also have started program to build and improve leadership skills, these all efforts is a part of their internal marketing program. Suggestion for the

Saturday, February 1, 2020

Ultrasound examination of deep vein thrombosis during pregnancy Essay

Ultrasound examination of deep vein thrombosis during pregnancy - Essay Example Deep venous thrombosis was classically diagnosed by venography, which has its own problems in a pregnant patient. Recently with development of suitable technology, noninvasive methods such as plethysmography and specifically Doppler ultrasonography are being increasingly used to diagnose clinically silent deep venous thrombosis in pregnant individuals. The clinical criteria of deep venous thrombosis are rarely apparent in many cases, and some actual cases of DVT are termed as superficial phlebitis (Chan et al., 2002). Thus a diagnostic modality that can establish the diagnosis would be very necessary due to initiate management and prevent complications which may be detrimental to the fetus and life-threatening to the mother. Mortality rates of thromboembolism in pregnancy have been reported to be 15% in untreated patients and less than 1% in treated patients. This substantiates the grounds for establishing an early diagnosis and treatment based on that. It is quite evident that the r easons the patients remain untreated are ill-defined clinical manifestations, need for a very index of suspicion, lack of guideline regarding routine screening examinations for DVT in pregnant women, unavailability of a dependable and reliable noninvasive test, consequent failure to establish the diagnosis, and resultant failure to initiate treatment, all of which culminate into death of 15% pregnant women affected with DVT, much of which can be prevented with the use of a noninvasive and easy to use diagnostic imaging procedure (Ray and Chan, 1999). Early diagnosis and early intervention remain the clues to successful outcome specially in pregnant women since missing the diagnosis has potentially fatal implications. Over the top of that misdiagnoses have implications of potentially unnecessary risks of anticoagulation therapy such as teratogenic effects of drugs in the first trimester and the risk of fetal